Right now, you’re probably thinking, “I simply don’t have time to blog.”
I totally get it. All of your free time goes into making your business a success.
But what if I told you that a big component to your success as a business depends on having an active blog?
In fact, having a blog is no longer optional. If you want to build authority, reach qualified leads, convert leads to customers, and ultimately keep those customers happy, you need a blog.
In this post, we’re going to discuss the main reasons why should make the time to create your own blog. Don’t worry—it’s not really as intimidating or time consuming as you may think. Let’s get started!
Here’s a printable checklist for creating and promoting your blog posts.
A Blog Connects You With Your Audience
I’ll start out with one of my favorite reasons to blog: the audience.
The Internet has given us so many great gifts, but perhaps the best gift is connection. In an instant, I’m able to connect with readers from all over the world, whether they live in Dubuque or Dubai. I’m not limited to my geographical location to make friends, influence others, and build a community around my brand—and neither are you.
With a blog, you can speak directly to your audience. And you can do so in a way that’s personal, helpful, and human.
A Blog Can Increase Traffic to Your Website
Having a regularly updated blog can do wonders for your search engine optimization (SEO).
Everyone’s obsessed with SEO because the most important place to get found on a search engine like Google or Bing is page one. People rarely, if ever, venture past the first page of results. So, if you want to increase organic traffic from the search engines to your website, you’ll need to do it with a little help from your blog. Here’s what I mean:
Let’s say you’re an interior designer who offers Skype consultations. Imagine your potential customer is searching for a topic right now on Google that you can help them with. It’s a topic that’s related to your business, such as “how to choose the right sofa for my living room”.
But unfortunately, your website won’t show up in the results for that search query (unless you’ve optimized your site for that exact phrase, and even then it’s doubtful).
However, if you created a blog post entitled “How to Choose the Right Sofa for Your Living Room”, you have an exponentially higher chance of landing on the first page of the search results.
The moral of the story is: Don’t just rely on Google et al. to connect the dots.
Borrowing from the above example, just because you’re an interior designer and can provide relevant information, it doesn’t mean that you will. So, Google won’t automatically send its users to your site. You need to explicitly create the link. You’ll do that with a blog.
If you don’t blog, your potential customers aren’t finding your business in the search results—they’re finding your competitors.
A Blog Builds Your Authority
One of the most effective ways to get more customers is on the weight of your authority.
This is why you should strive to cultivate authority and own your corner of the market, even if it’s a small spot with standing room only.
The good news is, you can do that easily with a blog. Within the posts of your blog, you’ll explain who you are and how you’re different from everyone else. There are several ways you can use your blog to build your authority such as:
- Include case studies that show how you helped a customer overcome a problem.
- Use your blog to showcase your depth of knowledge on a particular topic.
- Interview other experts in your field to demonstrate your connectedness to your industry.
A Blog Can Help You Build Income
Looking for a way to build an extra stream of income? Yes, you beat me to it—a blog presents the perfect opportunity for passive income.
But forget about advertising on the sidebar. You may be able to eek out a few pennies a week through ads (and I’m not exaggerating), but there are many other ways to build an income through blogging, including affiliate sales, paid membership, and eBook sales.
I’ve actually written up an entire post on the topic of building passive income. Check it out for more ideas on how to use your blog as an extra stream of income.
A Blog Builds Your Audience of Potential Customers
People rarely, if ever, purchase from you on their first interaction with your brand. This includes their initial visit to your website, as well. However, with a huge helping of patience, consistency, and demonstrated value, a cold lead will eventually warm to your brand and (fingers crossed) purchase from you.
One of the easiest ways to warm a lead is through creating and sharing valuable content on your blog. Use your free content to educate your audience and help them make an informed choice.
A Blog Helps You Understand Your Audience
Use advanced analytics to find out who’s enjoying your content.
You can do this with Google Analytics.
Google Analytics is a free tool you can install on your website. And with the help of this tool, you can learn more about your site visitors, including:
- Where your traffic is coming from (by geographical location, by referring website).
- Other demographics, such as gender.
- What pages and posts are most popular on your site.
- How long visitors stay on your site per session.
Use these analytics to understand your site visitors and create a better experience for them.
A Blog is Easy to Create
It only takes a few minutes to create a blog, especially if you go with an easy service like Squarespace.
On Squarespace, you don’t need to mess around with coding, hosting, etc. It’s all done for you in a perfectly designed package. However, WordPress is also an option, if you feel more comfortable with building your blog from scratch.
I’ve compared the two on a recent post. Visit this link to find out whether WordPress or Squarespace is better solution for your blog.