But having a tripwire isn’t enough. You need to make sure that you’re optimizing said tripwire so that you can increase your conversions to the highest percentage possible. Everyone always talks about how passive income is making money while you sleep, and it can definitely get to that point, but you want to make sure that before you get comfortable resting on your passive income laurels that you’re optimizing your conversions so you aren’t just making money while you sleep, you’re making as much money as possible while you sleep.
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